A modern reinterpretation of a classic kitchen favourite.

This project started as an inkling, on a bored day, and grew to become my most loved and shared project to date.

I designed a rebrand and accompanying packaging design for the Kellogg’s cereal Froot Loops. This concept piece was designed with a retro aesthetic in mind and takes a fresh new approach on the iconic Toucan Sam.

The piece has gained attention on Behance and was reshared by major design accounts on Instagram such as @onpackaging, @dopelybranding, @thebrandingcollective and @branding.source.