PRODUCT MARKETER + BRAND STRATEGIST

Crafting creative strategic solutions for real-world business problems.

More than your typical marketer.

Adaptable and experienced, in a span of only 8 years Sarah has amassed a wealth of diverse experiences that has facilitated rapid growth and a comprehensive grasp of marketing strategies. Thriving in various capacities from in-house, freelance and agency roles across a broad range of industries. She has developed and implemented effective strategies tailored to SaaS, traditional and e-commerce as well as for B2B, B2C, and B2B2C landscapes.

Fully capable of full-stack marketing responsibilities; Sarah shines within the following specialty areas:

  • Elegantly blending creative approaches with proven strategy, the journey of orchestrating successful product launches unfolds seamlessly through meticulous planning, precise execution, and astute analytical problem-solving. This specialised focus area benefits form the culmination of Sarah’s years straddling marketing design and marketing implementation, allowing her to strategically position the product within the market for ultimate success.

  • With a Bachelor of Arts in Creative Advertising and Graphic Design, Sarah’s first true love in business was brand identity. Her approach to brand strategy elegantly combines meticulous typography with a creative and modern influence, resulting in authentic brand identities that effortlessly navigate complex market positioning while staying true to core values.

  • Online presence is critical for businesses to thrive in this day and age. Sarah is recognised for crafting captivating web experiences and potent content strategies, she thrives on turning hurdles into creative breakthroughs, driven by user-centric design and a proactive problem-solving approach.

    Whether working with a developer or building sites herself using no-code tools such as Webflow and Squarespace, Sarah is committed to developing website that can be managed by clients themselves and that are designed to grow with the needs of the organisation.

  • With a keen eye on nurturing relationships, Sarah excels in crafting intricate email campaigns that align with the user's journey, seamlessly moving from introduction to advocacy, all while employing nuanced communication strategies that resonate.

SELECT WORKS

P2P T-Shirt Fundraising
Creator Merch Stores
Health Food Group
Froot Loops Cereal
Hot Beverage
Yoga Studio
Natural Deodorant

P2P T-Shirt Fundraising

Creator Merch Stores

Health Food Group

Froot Loops Cereal

Hot Beverage

Yoga Studio

Natural Deodorant

  • "Sarah is a STAR! She has a unique combination of talents; on the one hand she is hard working, meticulous, conscientious and respectful, on the other hand she is a gifted creative, technically skilled and commercially savvy. "

    DR SHAUN RIDLEY

  • "Sarah has been asked to wear many hats during her tenure at Bonfire, and has excelled in every role: product marketer, lifecycle marketer, designer, brand manager, content marketer, decision maker, among many others. Her work ethic, creativity, attention to detail, and positive attitude have made her an absolute pleasure to work alongside."

    RYAN NELSON

  • “I worked with Sarah to do a rebrand of my small business. The result is better than anything I could have imagined. "Above and beyond" is how I would describe Sarah's work ethic. Her execution was so speedy, detail-oriented and intuitive (everything just made sense and flowed very nicely). I would highly recommend Sarah - her creativity, artistic skills, professionalism, and a "can-do" optimistic attitude makes her such a pleasure to work with.”

    SANDY CHUNG

  • “Wow… I am in shock!!! I can’t believe someone finally gets it!!!” “You have restored my faith in marketing people for sure. I think you are a leader in your field and you deserve to be awarded for your excellent attention to detail and beautiful work.”

    TAMARA PEUKER

  • “After my first meeting with Sarah, I knew right away that this was the business I wanted to handle building my website. Sarah was extremely friendly and attentive to every idea and concern I brought up. I could tell she truly enjoys what she does. I would 10 out of 10 recommend Sarah Massie for all your website needs, no matter how big or small."

    CHRIS LABOROUGH

  • “Sarah was an absolute pleasure to work with. She made the process of building a website so fun, seamless and enjoyable! I highly recommend her. What a beautiful website you have created for my business! Thank you!”

    TARA DELAMORA

  • “I took the plunge to finally get a new brand for my business, I thought it was going to be so hard to explain what I actually like, but you nailed it from the start to finish.” “Thank you so very much Sarah, has made my life so much easier!”

    FALLON GLOSSOP