GO VITA AUSTRALIA
Health Food Group.
Breathing new life into an Australian Health Food Institution.
COMPANY: Go Vita Australia, the largest health food group in Australia, with over 120 independently-owned stores nationwide.
INDUSTRY: Health and Wellness.
STRUCTURE: B2C.
DELIVERABLES: Digital marketing strategy, Rebrand, E-commerce web design, Conference speaker.
PRODUCT LIFECYCLE: Maturity.
GOAL: Rebrand and re-strategise all digital practices including rolling out a new website with e-commerce.
Despite being the most established and widespread health food store group in Australia, Go Vita Australia was falling behind the times. Extensive worshipping was conducted ahead of a full strategic and visual rebrand. Coinciding with the development and rollout of a national level digital marketing strategy, and individual store-level strategy which was then delivered directly to over 100 store owners at the organisation’s national conference in Cairns, Queensland.
The organisation’s clunky and outdated website was replaced with a new Wordpress website, featuring brand new e-commerce functionality, a store directory, blog, podcasts and digital magazine archive.
