YOGA HIGH
Yoga Studio.
Disconnection turned to serious alignment.
The Yoga High team was experiencing a serious disconnection between their beautiful Tullamarine studio and their dark and dated website design. A simple brief of a light and refreshing website that “gets more bums on mats” int he studio was over-exceeded with a beautiful contemporary web design. The site redesign was accompanied by a brand identity development and strategy, helping the organisation to hone in and refine their brand messaging, tone of voice and develop unique brand identifiers that can be used to differentiate themselves from the competition.
The website design is open and light, letting their images shine and sharing the many ways that locals can get the #yogahigh feeling - from classes, events, retreats, social and blogs.
COMPANY: Yoga High, a premium yoga studio in Tullamarine, Victoria.
INDUSTRY: Health and Wellness.
STRUCTURE: B2C.
DELIVERABLES: Brand strategy, Wordpress website.
PRODUCT LIFECYCLE: Maturity.
GOAL: Redesign website to accurately reflect brand identity.
The Yoga High team was experiencing a serious disconnection between their beautiful Tullamarine studio and their dark and dated website design. They came to me with a brief for light and refreshing website that gets more bums on mats in the studio. I worked with them to hone in and refine their brand messaging, tone of voice and develop unique brand identifiers that can be used to differentiate themselves from the competition.
The website design is open and light, letting their images shine and sharing the many ways that locals can get the #yogahigh feeling - from classes, events, retreats, social and blogs.
This work was created by Sarah Massie on behalf of Social Goodness.
