PRODUCT MARKETER + BRAND STRATEGIST
Crafting creative strategic solutions for real-world business problems.
More than your typical marketer.
Adaptable and experienced, in a span of only 8 years Sarah has amassed a wealth of diverse experiences that has facilitated rapid growth and a comprehensive grasp of marketing strategies. Thriving in various capacities from in-house, freelance and agency roles across a broad range of industries. She has developed and implemented effective strategies tailored to SaaS, traditional and e-commerce as well as for B2B, B2C, and B2B2C landscapes.
Fully capable of full-stack marketing responsibilities; Sarah shines within the following specialty areas:
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Elegantly blending creative approaches with proven strategy, the journey of orchestrating successful product launches unfolds seamlessly through meticulous planning, precise execution, and astute analytical problem-solving. This specialised focus area benefits form the culmination of Sarah’s years straddling marketing design and marketing implementation, allowing her to strategically position the product within the market for ultimate success.
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With a Bachelor of Arts in Creative Advertising and Graphic Design, Sarah’s first true love in business was brand identity. Her approach to brand strategy elegantly combines meticulous typography with a creative and modern influence, resulting in authentic brand identities that effortlessly navigate complex market positioning while staying true to core values.
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Online presence is critical for businesses to thrive in this day and age. Sarah is recognised for crafting captivating web experiences and potent content strategies, she thrives on turning hurdles into creative breakthroughs, driven by user-centric design and a proactive problem-solving approach.
Whether working with a developer or building sites herself using no-code tools such as Webflow and Squarespace, Sarah is committed to developing website that can be managed by clients themselves and that are designed to grow with the needs of the organisation.
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With a keen eye on nurturing relationships, Sarah excels in crafting intricate email campaigns that align with the user's journey, seamlessly moving from introduction to advocacy, all while employing nuanced communication strategies that resonate.
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